Athlos didn’t start in a boardroom. It started in conversations between two curious minds—Pravin and Shruti—who believed activewear could be different. Not just in how it looked, but in how it felt, how it was made, and what it stood for. In the early days, Athlos was more of a side hustle. There were no big budgets, no grand launches. Just a small batch of bamboo tees and a belief that comfort could coexist with performance.
They didn’t set out to build a brand overnight. In fact, they were testing the waters, trying to understand if anyone even cared about fabric innovation in a world crowded with synthetic gymwear. The early customers didn’t just care—they became loyalists. They returned, they shared, and they asked for more. The message was clear: people were ready for something better.
From that moment on, Athlos began to evolve. Shruti left her full-time job in advertising to pour her creative energy into building the brand identity—crafting not just a look, but a voice that spoke with intention. Pravin dove deep into sourcing, logistics, and finding sustainable ways to scale without compromising on the things that mattered: ethical production, fabric quality, and timeless design.
Innovation became the heartbeat of Athlos. But not the kind of flashy innovation designed to stand out on shelves. Athlos innovated quietly—choosing better materials like bamboo, modal, and organic cotton; refining fits to move with real bodies in motion; and eliminating the unnecessary. Every product was designed to serve a purpose, solve a problem, and last beyond seasons.
Comfort wasn’t just a feature—it became a foundation. Whether someone was running a marathon or running errands, Athlos pieces were designed to feel good. And that feeling—on the skin and in the mind—became a key differentiator.
But perhaps what truly set Athlos apart was its unwavering commitment to sustainability. From low-impact fabrics to mindful production runs, everything was built with the planet in mind. The brand wasn’t trying to be perfect, but it was determined to be better—with every drop, every decision, and every stitch.
Today, Athlos is still evolving. But the spirit remains the same: to create high-quality, purpose-driven essentials for people who move. It’s a brand born from a simple idea—that activewear can be thoughtful, responsible, and radically comfortable.
And while it may have started as a scrappy side project, it’s now a quiet revolution in progress.
Journalist Details
- Jitendra Kumar is an Indian journalist and social activist from Hathras in Uttar Pradesh is known as the senior journalist and founder of Xpert Times Network Private Limited.
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